The selection of a sober palette of deep blues and soft greys was key to conveying absolute confidence, efficiency, and calm under pressure—ideal for an advisor who expertly handles litigation, taxes, and social security for all types of businesses and companies. The typographical play completed the design: the “A” and “V” in the logo appear to be the same letter rotated in a symmetrical and elegant turn, providing modernity and relevance with a minimalist stroke that speaks for itself of precision and trust. By the way, alternative versions were also explored, those creative twins I always prepare to give the client the security of a good choice with designs that stand the test of time.