Choosing magenta as the primary colour was a clear statement of intent: a tribute to the heart of process printing, conveying both aesthetic energy and the constant action of a company that lives by the frenetic rhythm of the machinery and the printing craft. The typographic play completed the concept: the distinctive slant of the lettering evokes skill, precision, and technical mastery.

By the way, the balance between innovation and craft was the true driving force behind the change; the goal was for the identity to retain its family essence, allowing it to coexist with the avant-garde, sustainable character that leads Imprenta Reyes towards excellence in printing. “Adapt or perish”, in a sector so challenged by the digital age, is the motto that has guided the modernisation of this brand.