50th Anniversary of Santa Cruz Lucha Canaria Club

Art direction for the book commemorating half a century of sporting excellence. Designer Víctor Pereyra brought this special edition to life, capturing the essence of a club that stands as a benchmark of our Canarian identity.

50th Anniversary

Santa Cruz Lucha Canaria Club

50th Anniversary of<br>Santa Cruz Lucha Canaria Club

Project details:

The challenge of this catalogue was to structure five decades of history into a coherent visual narrative that would serve as a family album for its community. Through a timeless vintage aesthetic, dominated by grey scales and classic composition, we allowed the reader to immerse themselves in the club’s past. The result is a collector’s edition that eschews modern minimalism to embrace the warmth of memory, highlighting the unity of the teams on every page.

Finally, it is worth noting the absolute synergy with the CajaCanarias Foundation, the entity that entrusted our studio with this project.