Naturaleza linear
- Art exhibition catalogue design
- Graphic Artist Pedro Rodríguez
- 2002
Comprehensive coordination and management of the editorial piece for the exhibition ‘Naturaleza Linear’ by artist Pedro Rodríguez. A project born from close collaboration with the artist, featuring the original design by Víctor Pereyra Bernal.
Naturaleza linear
Graphic Artist Pedro Rodríguez
Naturaleza linear
Graphic Artist Pedro Rodríguez
Project details:
The challenge of this catalogue was to translate the organic three-dimensionality of the sculptures and the delicacy of Pedro Rodríguez’s line work onto paper. Through a layout that respects negative space, we succeeded in conveying the natural and linear essence of the work. Ultimately, a design that remains faithful to the artist’s strength and style, resulting in a piece where minimalist balance takes centre stage.
As a final note, it is worth highlighting the absolute synergy with Pedro Rodríguez. The artist placed full trust in the designer’s vision from the very first sketch, allowing for a fluid process with almost no revisions, where creative freedom was the driving force behind the final result.