Jacobi & Wassermann
- Corporate identity project
- Jacobi & Wassermann Professional Consultancy
- 2001
Art direction and identity design for a high-level professional consultancy. A project focused on conveying authority and analytical rigour through a geometric and sophisticated visual system.
Jacobi & Wassermann
Professional Consultancy
Jacobi & Wassermann
Professional Consultancy
Project details:
The objective was to build a brand that exuded solidity and trust from the very first touchpoint. To achieve this, I designed a visual universe based on a geometric grid that symbolises the network of solutions and the firm’s methodological structure.
The combination of a classic colour palette with contemporary finishes allows the identity to work with equal impact across technical stationery and large-format physical applications, such as exterior signage or the vehicle fleet. Finally, it is worth highlighting how the use of geometric patterns elevates the brand’s perception, transforming a traditional consultancy into a prestigious firm with a forward-looking vision.