Let's get lost!
- Art direction and integrated campaign design
- Pirámides de Güímar Ethnographic Park & Botanical Garden
- 2022
A post-pandemic project to reposition Pirámides de Güímar as a leading destination. Built on the pillars of nature and culture, the campaign presents the park as the ideal setting for safe, open-air leisure and discovery.
Let's get lost!
¿Nos perdemos?
Project details:
The challenge was to reconnect with an audience looking to explore again. My work focused on projecting a refreshed image for the park, transforming it into a welcoming space. It’s a strategy designed to highlight open-air exploration as the ultimate safe experience.
Through a visual narrative in an iconic landscape, the campaign invites to a vital reunion with nature. This identity flows seamlessly from billboards to mobile screens, letting the local biodiversity and a calm cultural experience invite you to get lost far from the crowds.
