The key was balancing three major challenges: an engaging design adapted to sustainable and durable outdoor materials, and a message that raises awareness without pointing fingers. A core task was reframing the original texts into a collective vision, where governments, corporations, and citizens work together toward a plastic-free world. Striking graphics and imagery take centre stage to illustrate hard data and uncomfortable realities.

By the way! Everything is designed to flow through an outdoor circuit with interactive elements that spark curiosity in both children and adults alike.