Citizenship that adds up
- Brand strategy and merchandising
- Imprenta Reyes
- 2021
Comprehensive solutions for the Social Action, Citizen Participation, and Diversity Area of the Cabildo de Tenerife. A new image was defined to capture citizens’ attention, encourage active participation, reinforce institutional identity, and raise awareness about diversity.
Tenerife
Citizenship that adds up
Project details:
After several proposals, the Department chose an imagotype featuring the silhouette of Tenerife over seven vertical chromatic stripes of different tones and widths. This symbolizes that the island’s true strength lies in its diversity. A colorful illustration of people, paired with the slogan “Citizenship that adds up,” gave a unique personality to the institutional merchandising.
The project intertwined citizen participation, human needs orientation, community commitment, and social return. It was a significant challenge to configure this new visual identity, using small portions of collective life that reflect the soul of the project and its institutional impact.
