The challenge on this platform has been to transform the official profile into a living window that balances awareness with the park’s historical identity. My work focused on defining thematic pillars that highlight the values and principles making the park a benchmark in sustainable tourism. This was complemented by a visual narrative where educational design and high-quality audiovisual content coexist.

In this way, we have ensured that followers not only admire the beauty of Pirámides de Güímar but also understand the values behind the visit.